Business Class upgrade for passengers at Belfast City Airport

Business Class upgrade for passengers at Belfast City Airport

All passengers flying from Belfast City Airport can now avail of ‘business class’ facilities in the departures lounge with the launch of a new luxury seating hub provided by office furniture specialists, the Alpha Group. Alpha has transformed part of the main departures lounge with comfortable, ergonomic, stylish furniture more often seen in leading workspaces. The Alpha Hub will offer charge points, enhanced lighting and more private seating options for passengers who are seeking quiet spaces to work or simply relax in before travelling. The innovative marketing campaign will enable Alpha to showcase its product offering to the 1.4m approx. business passengers travelling through Belfast City Airport every year, whilst enhancing the airport’s existing facilities with a more diverse range of comfortable seated spaces for all its passengers. It follows the success of similar brand partnerships at some of the world’s largest airports. Global furniture retailer Made.com has taken over an entire gate area at Schiphol airport to showcase its furniture designs, whilst IKEA has previously launched pop-up showrooms at Charles de Gaulle Airport and Beijing International Airport. The Alpha Group comprises of Alpha Office Furniture, Alpha Scotland and Ten Eighty and has offices in Belfast, Oxford, Glasgow and Dublin. In operation for almost 50 years, the group specialises in the education sector as well as private and public sector workplaces. Paul Black, Chief Executive of the Alpha Group, said: “This is a really exciting project for Alpha. Many of our customers are leading businesses across the UK and Ireland, and this partnership with Belfast City Airport is enabling us to target this audience group in an innovative way, whilst effectively upgrading the seating facilities in the departure lounge and enhancing the overall travel experience. The Alpha Hub provides an excellent showcase of the type of furniture we offer and is a good example of how we can bring a space to life. Passengers often have a significant amount of time to spend in the airport, and we are delighted to be offering a more luxurious, comfortable space in which they can sit, relax, work and ‘re-charge’ before flying.”